I’m thinking more about this…I think women’s college basketball is poised for big growth. Players are likely to stick around for four years to build a reputation and following, unlike the men’s game. Quality of play is solid, games are entertaining. I think that’ll continue to grow regardless - but this year was a huge boost.
I’m not sure we’ll ever see a Bird-Magic thing again, that was lightning in a bottle where a whole lot the players didn’t influence led to the rivalry having such an impact. But we should be able to tell from WNBA attendance and viewership if they increase interest in that league fairly quickly. Honestly I thought Sue Bird would have a bigger impact than she did (outside of Seattle), so I have no idea what to expect here.